| Sony Ericsson Mobile Communications has announced today that it has signed an exclusive four year sponsorship agreement with female tennis player, Maria Sharapova, to become the company’s first global brand ambassador.
The stunning and talented Russian, who turns 21 in April this year, will undertake a series of innovative new consumer brand campaigns specifically designed to engage Sony Ericsson’s core target audiences and to utilise Maria away from the tennis court. Maria will also be working with Sony Ericsson’s design team on a range of products and accessories. The off-court agreement complements Sony Ericsson’s 6 year $88 million global title sponsorship of the WTA Tour which was signed in January 2005 and is the biggest deal in the history of women’s sport. Sony Ericsson’s commitment to women’s tennis has energised the game by bringing fans closer to the experience and taking the sport to new audiences through cutting edge initiatives like night tennis – a fusion of tennis, fashion, music and dance. |
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